A New Chapter Begins: Our Boutique Relaunch Story

A New Chapter Begins: Our Boutique Relaunch Story

  • June 18, 2025
  • |
  • Ricki Graham

Seven months ago, something stirred in our hearts. After three incredible years of growing, learning, and dreaming, we realized it was time for a refresh — a relaunch that would breathe new life into our beloved boutique. June 19th, 2025, marked the beginning of this exciting new era, and wow, what a journey it’s already been!

From day one, our vision has always been to create a space that celebrates the magic and uniqueness of every child. But as we’ve grown alongside this store, that vision has evolved, becoming bolder, brighter, and more inspiring than ever. We wanted our boutique to be more than just a shop; we wanted it to be a vibe - unique, colourful, and full of personality.

Our refreshed collections reflect that dream perfectly. Each piece is carefully chosen to spark creativity and confidence in the incredible little humans we serve. And while we want the clothes and accessories to stand out, we also want them to feel good, for kids, for parents, and for our planet. Mindful sourcing, quality craftsmanship, and fair pricing are at the heart of what we offer.

But it’s not just about the products, it’s about the community. We’re on a mission to connect with families across Canada and beyond, to build something special and supportive. To that end, we’re thrilled to announce that over the coming months, we’ll be introducing 20 fresh, new brands to our store. That’s right, twenty! It’s a clear sign of our commitment to shaking things up and bringing exciting options to you.

Even though we’re three years in, this feels like day one all over again. We’ve got endless ideas, big goals, and dreams that are just waiting to take flight, and we can’t wait to chase them.

To everyone who has been part of our story thus far, thank you. And to those just joining us, welcome to the new vibe, the new look, and this beautiful new era. Here’s to the future and all the magic it holds!

Stay bold, stay unique, and keep shining.

With love,

 The Lily + Kae Team

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